Ranch to Table
When America’s economy shifted its focus from agriculture to manufacturing in the late 19th and early 20th century and people began moving off their farms and ranches, they lost the direct connection to their food source. Ranch-to-table is a movement that aims to rebuild that connection – with a modern twist: you don’t have to live on or near a ranch to enjoy the benefits of locally grown, naturally raised, fresh food.
The rise of farmers markets all over the country illustrates how the demand for access to organic, healthful, locally sourced food has been steadily growing over the past decades.
While farmers markets can offer their customers the convenience of a “one stop shop” for a wider variety of products, similar to what we’ve come to expect from a grocery store, they can’t offer a true ranch-to-table experience. Above and beyond the product itself, ranch-to-table is about transparency, authenticity, and most of all, an escape into a world that used to be at the center of the human experience only a century ago.