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The “Flying A Way” is a value-based approach to beef. Quite simply, we want to produce the highest quality beef possible and make it accessible to discerning customers. Combined with ranch-to-table transparency for the complete package, we hope to build enduring relationships that continue to promote the healthful benefits of naturally raised protein. Our philosophy: We truly believe more people should see where their beef is raised and shake the hands of the ranchers doing it. Why not?
We have committed to the pursuit of American Akaushi (Japanese Red Wagyu) genetics as a quality influencer in our herd. For expertise, we have developed a relationship with Heartbrand Beef in Harwood, Texas. They share our commitment to delivering an all-natural product and provide excellent counsel on the beneficial effects of this outstanding breed in our program.
Additionally, we have aligned ourselves with similarly minded, local producers who share our vision and hope to participate in our presentation of the ranch-to-table concept.